Why Would the Media Pay Attention to You?
I was recently approached by a friend for some advice on getting some media exposure. His excitement about his company and the growth that it has experienced in the last few months, was apparent. His business is fairly unique and serves a distinct market niche. Because the business is the first of it’s kind, it will find an easier path to getting media exposure than those businesses where the competition is fierce.
However, your business may not have the advantage of being the first on the block. Most businesses don’t have that benefit. You likely have several competitors and struggle to distinguish yourself from them. If you’re no different than other businesses, then you won’t be able to grab the media’s attention - or your consumer. You might want to dust off your resume, in that case. If, on the other hand, you know you’re different and you can prove it, you are in a better place to get media attention than most.