First Post
Have you ever gotten dressed in the dark? You’re in a hurry to get out early, but you don’t want to wake anyone up. You know what you want to wear, but you can’t seem to find it. You’re groping, feeling around, and hoping that you remember whether the shirt you want to wear has a longer collar than the others in your closet. Then, if you pull out a shirt, bring it out into the light, and find it’s not the one you want, you have to start all over again. If, for some reason, you’ve gotten dressed without going into the light to check what you’ve got on, you may find you’ve put on uncoordinated pieces, when, in fact, you do go into a lighted room.
This is sometimes what doing your own marketing can be like. You know what you’d like your image to be, but can’t seem to find it because you are “in the dark” as to how to best market your business. I’ve found some of our clients who have been doing their marketing themselves for a while have these frustrations. They’ve put together ads, but haven’t been totally happy with them and, much like an uncoordinated outfit, it makes their business seem out-of-sorts and uncomfortable.
There’s a solution, though. Fruition Consultants offers consulting for those “do-it-yourselfers.” We can tell you what will work and what will not. We’ll be honest with you if your ad isn’t right. We’ll also tell you where you may be wasting advertising dollars on placement. You don’t need to be a marketing expert, you just need to bring one in to give you the honest opinion on your marketing “outfit.”